The telecommunications company Verizon tapped Harrison Ford to narrate a commercial about its 5G service, in its Super Bowl ad.
The ad uses a quiet one-minute snippet of “River Cross,” the last track of the Pearl Jam’s upcoming album, Gigaton.
After the ad aired, Pearl Jam tweeted the commercial, noting that for every retweet on February 2 and 3, Verizon would donate $1 to the band’s Vitalogy Foundation.