Toy and game company, Hasbro, is now officially the owner of Death Row Records.
t comes after Hasbro forked out a whopping $3.8 billion to buy Canadian studio Entertainment One Ltd. (eOne) because it owns the lucrative Peppa Pig and PJ Masks franchises. As NME reports, the deal was initially announced at the end of last summer but was officially completed on December 30, 2019.
Death Row Records was founded in 1991 by Suge Knight, Dr. Dre and Michael “Harry O” Harris. It was home to artists Snoop Dogg, 2Pac, Tha Dogg Pound, MC Hammer, as well as Dr. Dre himself.
Hasbro’s chairman and CEO Brian Goldner said in a statement: “We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition. Our businesses are highly complementary with substantial synergies and a great cultural fit. The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth.”