This week, Prada took the symbiotic relationship with singer Frank Ocean to the next level by unveiling the Spring/Summer 2020 mens campaign starring the Blonde artist.
The images combine a black-and-white shot and color shot of Ocean wearing different looks from the Optimist Rhythm collection.
“Prada Spring/Summer 2020 menswear campaign features a trinity of contemporary creatives, pivotal cultural personalities of now and archetypes of the hyper fragmented mindset of tomorrow,” the label explained in a press release, Complex reports.
“Each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition … Each of these men uses words to define themselves: the lyrics of a song, the words of a script. They are a blueprint, a template, for life, for living, for feeling. Here, words are used as a means to redefine the image, to attempt to define the indefinable – PRADA.”