Massive Attack launch a study to help map music industry’s carbon emissions

Massive Attack launch a study to help map music industry’s carbon emissions

Massive Attack are partnering with academics to map the carbon footprint of the music industry.

Teaming with the Tyndall Centre for Climate Change Research—a broad group of climate scientists—the band pledge to “map thoroughly the carbon footprint of band tour cycles, and to present options that can be implemented quickly” to reduce emissions, according to a press release.

The aim is to provide information and guidance to the wider music industry so that it can reduce its negative environmental impact in light of the increasing climate emergency.

“In an emergency context, business as usual – regardless of its nature, high profile or popularity – is unacceptable,” wrote Robert Del Naja, AKA 3D, Massive Attack’s vocalist, in an article for the Guardian, explaining the collaboration.