West Ham and Iron Maiden have come together to unveil a unique football kit.
Named after the band’s 1983 song ‘Die With Your Boots On’, the partnership is driven by band co-founder Steve Harris, who has been a die-hard West Ham fan since he was a child.
“I went to see West Ham play against Newcastle when I was nine and my mate was 10,” he explains. “We jumped on a bus and went to the game, and they won 4-3 and that was it. I was hooked!”
As NME reports, because of his passion for West Ham many Maiden fans around the world have embraced the club, with some of them even appearing at concerts in Hammers apparel. “When I’m up there playing and I see fans in the audience wearing West Ham stuff it gives me goosebumps,” Harris says.